The Best Email Deliverability Guide

SPF/DKIM/DMARC

These digital signatures will help your receiver’s email service providers confirm that you have the permission to send the email. Without setting them up, your receiving server will assume you as a fraud.

Valuable Content

Use Spintex to make every email sent out via your account unique. Use A/B testing to find out what content works the best for your campaigns.

Custom Domain Tracking

Try not to use the platform's own tracking link to measure the growth of your campaigns. Set up your own custom domain via DNS. If you want to avoid tracking links, it still works.

Solid Lists

Do not attempt to send emails to the Do Not Contact lists from your domain. If you get reported as a spam a few times by your prospects, your deliverability will get a hit.

No images

Avoid using images where and when possible (including your email signature). If images are a must for your products, use them only in initial follow ups.

Inbox Rotation

Use multiple inboxes to increase your daily sending limits. Try to register 1 or 2 inboxes per domain and increase the number of healthy domains.

Personalization

Unique and personalized emails are more likely to get delivered in the inbox of your prospects. Personalization can impact open rates and improve replies on your campaigns.

Unsubscribe Links

Unsubscribing links will decrease deliverability, but can also help your emails from being flagged as spam from the prospects.

Bounce Rate

Your cold email outreach campaign should have a lesser spam rate than 2% overall. Account hygiene is critical in this case.

Get Responses

Your messaging has to be hyper personalized and be super relevant to get responses on your outreach campaigns. WH questions will help here.

SPAM Words

Avoid using spam words in your email as much as possible. Check the copy of each email before adding it to your campaigns.

Target More Replies

The core goal of any cold email marketing campaign has to be set to getting more replies rather than getting link clicks or bothering prospects with information.

Use Text Emails

Rather than making your email filled with HTML, try using a simple text-based composer for your email campaigns.

Email Verification

Make sure to check your prospects’ list before starting your email outreach campaign. A email validation tool will be able to help you keep your email database clean.

Precise Targeting

Do not send more than 2 cold emails per domain on the same day to avoid being marked as spam.

Limited Sending Speed

Maintain a sending limit of only 50 emails per day per inbox in your campaign. Try to allocated time difference between sending two consecutive emails.

Warmup Your Inboxes

Use email warm up services to warm up your mailboxes with an improved reply rate of 30% for about 30 days. Raise cold email outreach slowly by 2-4 emails incremental per day.

Limit Link Usage

Avoid using links in your cold emails. Limit the number to maximum one link per email. Links in signature are also counted in this case.

Consistency

Keep your account and sending patterns consistent. Slowly ramp up or ramp down your outreach process.

Perform Bi-weekly Test

Use tools like InboxIgniter that allows you to test your email deliverability. Try to test your B2B email content bi-weekly to see where you are landing in your prospects’ mailboxes.

Keep Warming up

You can boost up your email response rate by up to 80% by adopting a proper warm up strategy. Try to implement at least 10 emails per day for warm up while running an outreach sequence.

Share Email Provider

Do not use marketing-based email providers like AWS SES, Sendgrid, Mailgun for your cold email marketing campaigns. Use ESPs like Google, Zoho, or Microsoft for the same.

Play With Remove Me

Remove unsubscribe links from your campaign and try to get a ‘response‘ instead of getting ‘removed as spam’.

Get New Domains

Refresh your domain collection once your existing domains start underperforming.